TORONTO, August 17 2009 – The President’s Choice® brand and SuperDogs Show are back together again and no better way to kick off this rejuvenated partnership than at the CNE in Toronto and PNE in Vancouver. The President’s Choice® brand was the first and original sponsor of SuperDogs and now they’re reunited, entertaining over one-million people per year.

For the past four decades, SuperDogs shows have thrilled millions of dog lovers in one of North America’s premier live events. The SuperDogs show stars ‘man’s best friend’ in a stunning performance that enthrals audiences of all ages.

“We’re thrilled to be supporting SuperDogs once again, as this incredible show touches the hearts and lives of pet lovers, whom are also our customers,” says Craig Hutchison, Senior Vice President of Marketing, Loblaw Companies Ltd. “We’re committed to supporting pet lovers all over the country, especially with the re-launch our new and improved President’s Choice® Nutrition First™ Dry Dog and Cat Food, made with a formulation that pet owners can trust feeding their beloved animals, and also produced by Canada’s number one brand.”

“What a fabulous opportunity this is for SuperDogs,” says Phillip Shuchat, President of Williams Show Productions Inc. (parent company of SuperDogs and SuperDogs Internationale). “Our goal is to entertain as many Canadians in as many markets as possible. The President’s Choice® brand is the ideal partner as one of the largest and most progressive companies in Canada.  With our spectacular new show and 22 city schedule, the new President’s Choice Nutrition First™ Dry Dog and Cat Food is the best formula to fuel the most fun on four legs.”

The President’s Choice® sponsored SuperDogs show will be performed at the Canadian National Exhibition Toronto from August 21^st through September 7^th with shows at 13h00, 16h00 and 19h30 (Local Time) daily; and, will be performed at the Pacific National Exhibition Vancouver from August 22^nd through September 7^th with shows at 13h00, 16h00 and 19h30 (Local Time) daily.

The new President’s Choice Nutrition First™ Dry Dog and Cat Food will be launching in-stores at the end of September. President’s Choice products are available at Loblaws, Loblaw Great Food, Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Loblaw Superstore, valu-mart, Your Independent Grocer, Atlantic Superstore, Maxi, Maxi & Cie, no frills, Provigo, Extra Foods and more. Product availability and pricing may vary by banner and region.  For more information, visit www.pc.ca.

About SuperDogs

SuperDogs is one of North America’s premiere live events. Combining the star studded cache of a Broadway show with the thrilling action of a major sporting event, SuperDogs have entertained over 35-millon dog lovers to date, adding over 1-million more every year. Produced by Williams Show Productions, dogs run, jump and soar to unbelievable heights as they attempt to break every world record possible show after show. From the hilarity of “Flying Carpets” to the excitement of “Tunnel Relays”, SuperDogs shows are family fun for kids of all ages. For further information on SuperDogs please visit www.superdogs.com.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 139,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President’s Choice^®, no name^® and Joe Fresh Style^® brands. In addition, the Company makes available to consumers President's Choice Financial^® services and offers the PC^® Points loyalty program.